Brandin Cooks X Wild Health
Overseeing copywriting, screen direction, and line production of a series of social media product launch announcements starring NFL Superstar Brandin Cooks, including a live on-location podcast with Mr. Cooks and Wild Health executive team.
Pre-production duration was approximately 14 days, with production and post an additional 14 days. Cost was approximately 50,000 (not including free products and services for Mr. Cooks).
Role: Executive Producer
Developed an influencer campaign for product launch starring NFL star Brandin Cooks, collaborating closely with brand designers and Mr. Cooks to create a compelling concept that resonated with the target audience.
Established a cohesive visual identity for the campaign that aligned with the product and Brandin Cooks’ personal brand, creating consistent and recognizable visual elements across all assets and channels.
Travelled to location to conduct podcast recording, video interview, testimonials, and commercial video production.
Incorporated Brandin Cooks’ personal story and connection to the product to engage and inspire the target audience, creating the most viewed piece of content in the history of the organization.
Utilized social media insights to optimize content for Instagram, leveraging the platform’s features and best practices to increase reach, engagement, and conversions for the ad campaign. Overall leading to a 15% increase in subscriptions in the quarter following release.