Brandin Cooks X Wild Health

Overseeing copywriting, screen direction, and line production of a series of social media product launch announcements starring NFL Superstar Brandin Cooks, including a live on-location podcast with Mr. Cooks and Wild Health executive team.

Pre-production duration was approximately 14 days, with production and post an additional 14 days. Cost was approximately 50,000 (not including free products and services for Mr. Cooks).

Role: Executive Producer

Developed an influencer campaign for product launch starring NFL star Brandin Cooks, collaborating closely with brand designers and Mr. Cooks to create a compelling concept that resonated with the target audience.

Established a cohesive visual identity for the campaign that aligned with the product and Brandin Cooks’ personal brand, creating consistent and recognizable visual elements across all assets and channels.

Travelled to location to conduct podcast recording, video interview, testimonials, and commercial video production.

Incorporated Brandin Cooks’ personal story and connection to the product to engage and inspire the target audience, creating the most viewed piece of content in the history of the organization.

Utilized social media insights to optimize content for Instagram, leveraging the platform’s features and best practices to increase reach, engagement, and conversions for the ad campaign. Overall leading to a 15% increase in subscriptions in the quarter following release.

Outcomes

Partnering with a high-profile athlete like Brandin Cooks significantly amplified Wild Health’s reach and brand visibility. By leveraging his massive following and influence on social media platforms, we were able to engage a broader audience who may not have been familiar with holistic precision medicine previously.

The partnership also lent credibility to Wild Health’s offerings. Brandin Cooks’ endorsement of our products showcased their effectiveness and value in optimizing athletic performance and overall well-being. This association helped build trust among potential customers seeking natural solutions backed by an NFL athlete’s experience. Through strategic content creation and promotion during the product launch, we generated significant buzz around Wild Health’s offerings. The collaboration allowed us to craft compelling narratives that highlighted how our holistic approach aligns perfectly with maintaining peak physical condition as an elite athlete.

The influencer product launch not only attracted new customers but also deepened engagement among existing ones. The excitement stirred by Brandin Cooks’ involvement sparked conversations about holistic precision medicine within various communities – including sports enthusiasts, health-conscious individuals, and fans of the NFL. Positive outcomes resulting from this influencer product launch included increased brand awareness, favorable perception, reaching new audiences ,strengthening customer loyalty & generating meaningful conversations around holistic precision medicine . These achievements underscored the successful integration of influential partnerships into our marketing strategy while further establishing Wild Health as a trusted provider in its field.