The brand design, creative direction, and media production for an NFL combine training program with Broncos strength coach Loren Landow.
This commercial was created for the launch of the Brandin Cooks X Wild Health brand awareness campaign.
In leading the development of Landow Performance’s NFL Combine Training course, my primary goal was to deliver a comprehensive program that seamlessly integrated creative direction, media production, and content creation. The creative direction was carefully crafted, striking a balance between innovation and authenticity, drawing inspiration from successful training methodologies while staying true to Landow Performance’s core values. This approach aimed to create a unique training experience appealing to both aspiring athletes and seasoned professionals. Media production played a pivotal role, incorporating high-quality video content, expert interviews, and immersive training sessions to engage participants effectively. These multimedia elements not only enhanced the learning experience but also served as valuable resources for athletes to revisit and reinforce their training.
Content creation strategies encompassed a multifaceted approach, including tailored workout routines, nutritional guidance, and mental conditioning modules. Each element aimed to address specific aspects of an athlete’s performance, offering a holistic training experience. Interactive features, such as live Q&A sessions and progress tracking tools, were integrated to foster a sense of community among participants.