In the past year, our team undertook a transformative initiative for Oelo, the esteemed luxury lighting brand. The crux of this project involved the meticulous crafting of a creative and marketing strategy, incorporating diverse elements such as paid media, influencer collaborations with figures like Dude Dad, video production, print materials, and extensive event coverage. With a judiciously managed budget of 1 million, our primary goal was to double revenue in 2023. We extended our reach beyond traditional channels, integrating dynamic components like blog posts and SEO-targeted outreach to not only maintain a robust online presence but also drive sales effectively. The commitment to dealer support was manifested through a dedicated Facebook page, fostering community engagement and providing real-time assistance. This was complemented by a series of weekly dealer training meetings, aimed at empowering our representatives with the knowledge and skills necessary for successful brand representation.