The design and technical supervision producing stadium graphics, web ads and a television motion-graphic ad for a strategic partnership with Spartan Race.
This ad was featured on television and on the jumbo-tron ad events around the US in 2022-2023.
In my role as Creative Director for Wild Health’s collaboration with Spartan Games, I devised a comprehensive creative strategy that guided my team through a successful and beneficial collaboration. Tasked with maximizing Wild Health’s visibility, I curated and produced informative content specifically tailored for Spartan’s social media platforms, ensuring our message resonated effectively with their audience. To gauge the success of the social media content, we diligently tracked key metrics such as engagement rates, reach, and audience feedback, allowing us to refine our approach and enhance our impact. The lessons learned from these metrics directly informed subsequent content creation strategies, enabling us to adapt and evolve our messaging for even greater resonance.
The creation of a commercial for Wild Health for broadcast in local markets and on event jumbo screens served as a powerful tool to not only enhance brand recognition but also to connect with our target demographic. In local markets, we measured the commercial’s effectiveness through viewer ratings, surveys, and market analysis.
A particular highlight was the design of signage for stadium events, where I integrated Wild Health’s identity into the dynamic event atmosphere. To address visibility concerns, we conducted site assessments and worked closely with event organizers to ensure optimal placement of signage. The dynamic atmosphere of stadium events significantly influenced design choices, prompting us to prioritize bold visuals and concise messaging for maximum impact. This process highlighted the importance of adaptability and collaboration in the face of unexpected challenges during large-scale events.
Throughout this journey, I navigated challenges, such as determining effective social media messaging and addressing visibility concerns for stadium signage. This collaborative project stands as a testament to my ability to translate ideas into impactful visuals across various mediums, leaving an enduring impression on both Wild Health and Spartan Games.
Because of our positive relationship with Spartan, Wild Health was chosen as the official healthcare provider of Spartan Race. This improved brand visibility by giving us premium signage and prominent billing at Spartan events, while also justifying the budget to run the ad shown above on television in cities where events were taking place in the week leading up to the event. I was asked to help design a specialized landing page for the marketing team to funnel attendees and word of mouth leads, which led to a 30% increase in subscriptions for q3 2022.