Designing a brand for Wild Health, a holistic precision medicine company, was an exciting journey. I wanted to create a brand that truly captured the essence of what this company stands for – personalized care that empowers individuals to take charge of their health and wellness.To achieve this, I started by researching Wild Health’s core values and mission statement. From there, I developed a visual identity that reflected its natural and holistic approach to healthcare while still maintaining a sense of professionalism. To do this, I incorporated macro photography, a variety of nature images, and directed the language that would be used to address patients. I worked with Influencers and a team of artists, copywriters, and marketers to achieve my desired vision. Overall, designing the brand for Wild Health has been an incredible experience. Seeing it come together so seamlessly has only reinforced my belief in the power of great branding to communicate values and connect with audiences on deeper levels.